Consulting
Simply seeking advice on how you can carve out your own voice online? Feel free to reach out to me at eric2587@bellsouth.net or using the Contact form on my website!
Paid Ads
I manage paid ad campaigns on TikTok, Twitter/X, Facebook, Instagram, etc. I do audience research, budget allocation, and content curation to effectively reach target demographics.
Content Calendars
I have used multiple platforms such as Hootsuite and Notion to build content calendars. I understand how to plan content in advance and still leave room for the trends and other surprises that the internet throws at us.
California Academy of Sciences on TikTok
Having only made its first post a month before my arrival, the Academy’s TikTok page grew to over 100K followers within its first year. I played a major role in developing our growth strategy, developing a unique science voice on TikTok and increasing content familiarity within the algorithm using familiar faces (both human and animal).
California Academy of Sciences on Twitch
Determined to stand out from other museums, the Academy debuted on Twitch, targeting the amazing intersection of gamers and nature enthusiasts. I spearheaded the launch of unique programming and aided the aesthetic design of its profile. We qualified for Twitch Affiliate status after our first fully produced program, and have streamed content such as lo-fi animal cams, penguin valentines, and science talks.
Elsewhere on TikTok
Elsewhere is a video game currently in development by a small indie team. As a content creator, I helped generate prerelease hype through videos about the game’s world and characters. In only a few months, we grew over 2000 followers on TikTok (@elsewheregame) and received over 400k views.
eric wang 